MC2 BLOG

The Birth Of Cognitive Beauty and How to Flex Your Beauty Muscles

July 03, 2024

Cognitive Beauty refers to a new intersection of psychological well-being and aesthetic experiences, looking closely at the impact of our own perception of beauty on our cognitive processes and mental health. This concept recognizes that the concept of beauty is not merely a superficial or aesthetic concern but can significantly influence our overall well-being.

CBD For Pain - How Science Doesn't Meet The Marketing 2021, A Harvard Health Study

April 08, 2021

Currently, more than 50 countries have adopted medicinal cannabis programmes while Canada, Uruguay and 15 US states have legalized its recreational use, with Mexico and Luxembourg having political debates as to whether to follow that path. - UN News & UN CND (Commission on Narcotic Drugs)

This market shift toward the wider cultural acceptance of therapeutic cannabis is finding consumer brands rushing to market to fulfil marketplace demands with unsufficient scientific alignment. The reality is, and many science institutions (FDA, UK Commission, WHO) have agreed, that there has not been sufficient testing, length of study, nor broad-scope subjective data collected on longterm human effects that is available to us today.

Clean Green Silicones - Alkanes - C-13-15

January 02, 2021

Alkanes are plant based silicone alternatives that can be non-comodegenic and used in oil-free formulations, the material is ECOCERT approved, USDA certified bio-based. Additionally, as alkanes are organic compounds, it is fully biodegradable.

Alkanes can be sustainably and ethically sourced very easily and every established global market relies on eco-strategic partnerships with farmers and agricultural bases. By chemical nature, coconut and plant sugar derived alkanes are stable, which applies to formulating cosmetics for extreme conditions (such as intense climates or highly acidic formulas). Read more...

Innovation Superclusters - How They Will Help The Canadian Cosmetic & Beauty Industries

October 09, 2020

Innovation Superclusters are engines of economic growth. Built around industries of the future, Superclusters can accelerate transformation and drive system-level innovation. The Canadian Cosmetic Cluster is an internationally recognized hub that participates in global trade initiatives and provides service to local and international cosmetic companies. Collaborating, developing, supporting with academia, capital and national policy, Canada can become a centre for global Superclusters.

PARIS In the Big Beauty AI Research Game

September 18, 2020

Big Beauty is getting into the AI research game. L’Oréal and Kering are amongst the five founding sponsors of the new Hi! Paris research centre, according to WWD.com. The research centre has been supported by the Haute École de Commerce Paris and the Institut Polytechnique de Paris and focuses on artificial intelligence and data.

Natural -vs- Synthetic - Uncovering the Facts Part 1

September 16, 2020

When nature meets science and science defines nature, we can find a harmony with which to move forward in natural product development.

Everything is a chemical. Water is a chemical (H2O), vitamins are complex chemicals, simple, one ingredient herbal extracts are volatile complex chemicals, therefore there is no such thing as chemical-free products. Although, there can be certified natural ingredients, those from plants are considered by scientists to be extremely volatile chemicals that are known allergens, disruptors and pose issues when formulating.