The natural and green living movement must make a necessary shift to prioritize safety, sustainability and efficacy - not just all-natural claims.
How clean beauty serves us now can be measured in future terms. Clean beauty should make us feel good about using it now and how it affects our environment in the future. The goal of minimal ingredients used in the making of products is achieved with a blend of natural and synthetic ingredients that use less resources and have less enviro-impact when making them. This is now a platinum standard in the cosmetic industry.
Skin products with adaptogens take us to a new level of skin stress control available for all ages and skin types. Sensitive, prematurely aging and acne prone skin can benefit from ingredients that have adaptogenic effects such as some common types such as aloe vera, rhodiola, and korean ginseng.
By allowing the deconstruction of cosmetic ingredients to be scrutinized by the public in social media or otherwise, found it is not in the best interest of the public.
The scrutiny of ingredients that are safe for human consumption are regulated by several global governances, hundreds of governmental, university faculties and consortiums made up of experts who have demonstrated history of higher education and experience.
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