Q2 Trends for 2020 - Up and Rising During Isolation
Times are changing. We are focussing more on our selves and our close ones. Our daily eco-system is evolving due to these pivotal changes we've adapted to in order to ensure our health and humanity. One of the many things we have been forced to accept and contemplate while being isolated is our obvious "self" - which is the trend that has brought us into a phase of trend reflection.
Self-confidence in preparation to to manage uncertain days ahead
Self Image and Self-awareness, in the absence of our physical presence, we still need to communicate and stay connected.
Self sustaining is a focus we may have contemplated regarding our health, business and futures.
It's no secret that trends are born closer to culture and find their way into mainstream markets years later via the influence of indie brands and personalities.
Despite significant impact from isolation due to COVID19, the beauty industry is still rolling out products to fulfill demands. Trends these days are no accident nor conjured, but where innovation meets humanity.
We can watch out for trends in...
-
Digitalism and AI - convenience and intuition
-
Sustainability - less is more
-
Wellness - standing strong and confident
-
Personalization - a la carte rituals
Artificial intelligence is well iterated by beauty brands who have developed digital and mobile apps that service and consult consumers interests and needs.
With everyone at home, online shopping has taken an upturn resulting in a spike in excess packaging on our hands. Excess packaging, shipping and the resulting CO2 emissions have been an afterthought by consumers. Bundling items should heavily considered when purchasing, scheduling shopping at the end of the week rather than daily. Sustainability will continue to be a driving force in the beauty industry. Plant based packaging is also a growing trend in the industry
Wellness is a category that shows robust and climbing growth. Consumers have long been looking to healthful and ethical lifestyles and they want a personal care regime that they are confident in results and grows with them through time.
Personalization breaks barriers to meet the demands of the global communities. Make up for diverse skin tones and genders, skin care for teens and personal care items specifically developed for age groups or various ethnicities are trends that we can watch for on the marketplace.
GlobalData
Leave a comment
Comments will be approved before showing up.
Also in MC2 BLOG
CBD For Pain - How Science Doesn't Meet The Marketing 2021, A Harvard Health Study
Currently, more than 50 countries have adopted medicinal cannabis programmes while Canada, Uruguay and 15 US states have legalized its recreational use, with Mexico and Luxembourg having political debates as to whether to follow that path. - UN News & UN CND (Commission on Narcotic Drugs)
This market shift toward the wider cultural acceptance of therapeutic cannabis is finding consumer brands rushing to market to fulfil marketplace demands with unsufficient scientific alignment. The reality is, and many science institutions (FDA, UK Commission, WHO) have agreed, that there has not been sufficient testing, length of study, nor broad-scope subjective data collected on longterm human effects that is available to us today.
Clean Green Silicones - Alkanes - C-13-15
Alkanes are plant based silicone alternatives that can be non-comodegenic and used in oil-free formulations, the material is ECOCERT approved, USDA certified bio-based. Additionally, as alkanes are organic compounds, it is fully biodegradable.
Alkanes can be sustainably and ethically sourced very easily and every established global market relies on eco-strategic partnerships with farmers and agricultural bases. By chemical nature, coconut and plant sugar derived alkanes are stable, which applies to formulating cosmetics for extreme conditions (such as intense climates or highly acidic formulas). Read more...
Innovation Superclusters - How They Will Help The Canadian Cosmetic & Beauty Industries
Innovation Superclusters are engines of economic growth. Built around industries of the future, Superclusters can accelerate transformation and drive system-level innovation. The Canadian Cosmetic Cluster is an internationally recognized hub that participates in global trade initiatives and provides service to local and international cosmetic companies. Collaborating, developing, supporting with academia, capital and national policy, Canada can become a centre for global Superclusters.
Follow
50% off of your first purchase when you register for our newsletter NOW!
© 2023 Melani Beauty. / Design AnalogSci of MC2 Industries & Holding Inc
