Q2 Trends for 2020 - Up and Rising During Isolation
Times are changing. We are focussing more on our selves and our close ones. Our daily eco-system is evolving due to these pivotal changes we've adapted to in order to ensure our health and humanity. One of the many things we have been forced to accept and contemplate while being isolated is our obvious "self" - which is the trend that has brought us into a phase of trend reflection.
Self-confidence in preparation to to manage uncertain days ahead
Self Image and Self-awareness, in the absence of our physical presence, we still need to communicate and stay connected.
Self sustaining is a focus we may have contemplated regarding our health, business and futures.
It's no secret that trends are born closer to culture and find their way into mainstream markets years later via the influence of indie brands and personalities.
Despite significant impact from isolation due to COVID19, the beauty industry is still rolling out products to fulfill demands. Trends these days are no accident nor conjured, but where innovation meets humanity.
We can watch out for trends in...
-
Digitalism and AI - convenience and intuition
-
Sustainability - less is more
-
Wellness - standing strong and confident
-
Personalization - a la carte rituals
Artificial intelligence is well iterated by beauty brands who have developed digital and mobile apps that service and consult consumers interests and needs.
With everyone at home, online shopping has taken an upturn resulting in a spike in excess packaging on our hands. Excess packaging, shipping and the resulting CO2 emissions have been an afterthought by consumers. Bundling items should heavily considered when purchasing, scheduling shopping at the end of the week rather than daily. Sustainability will continue to be a driving force in the beauty industry. Plant based packaging is also a growing trend in the industry
Wellness is a category that shows robust and climbing growth. Consumers have long been looking to healthful and ethical lifestyles and they want a personal care regime that they are confident in results and grows with them through time.
Personalization breaks barriers to meet the demands of the global communities. Make up for diverse skin tones and genders, skin care for teens and personal care items specifically developed for age groups or various ethnicities are trends that we can watch for on the marketplace.
GlobalData
Leave a comment
Comments will be approved before showing up.
Also in MC2 BLOG
Skin in Isolation
- Dryness - due to indoor air circulation, dehydration, increase in use of cleansing products that strip natural oils from skin
- Acne - change in schedule affects our external and internal systems including hormones and emotional states which can lead to acne, excessive sebum or skin oil production
The Impact On Big Beauty During COVID-19
The beauty industry has jumped to command, leaning toward progressive trends that can now serve the wellbeing of an awaiting population. Engaging in active awareness, education and science and innovation, we will see companies large and small steering into safe waters where we can all find calm in our world again.
Trending Adaptogenic Ingredients Today & How to Choose the Right Product
When shopping in the online beauty isles, the array of products and ingredients can sometimes become overwhelming. Generally, keeping the personal care regimen simple and targeted for you and your lifestyle is an ideal focus. You may have seen the ingredient term "adaptogen" move it's way into the beauty pages. Skin balancing and energizing, you will find that skin care gems with adaptogens can help brighten and detoxify dull skin with the right product that works for you and your needs. Old school medicine in new wave innovations for the skin will peak the beauty geek in all of us.
