Studies have revealed that consumers are looking towards enhancing their personal inner beauty in contrast to their outer beauty. 79% of surveyed consumers stated that they bought products to make their skin look healthy, and 62% of consumers bought products because it made them feel better about themselves.
In comparison, only 14% said that appearing to look younger was the reason for purchasing beauty products, and only 18% were motivated by the desire to look more attractive.
True Beauty comes from inside anyway - we are glad to see it's becoming a trend!
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Currently, more than 50 countries have adopted medicinal cannabis programmes while Canada, Uruguay and 15 US states have legalized its recreational use, with Mexico and Luxembourg having political debates as to whether to follow that path. - UN News & UN CND (Commission on Narcotic Drugs)
This market shift toward the wider cultural acceptance of therapeutic cannabis is finding consumer brands rushing to market to fulfil marketplace demands with unsufficient scientific alignment. The reality is, and many science institutions (FDA, UK Commission, WHO) have agreed, that there has not been sufficient testing, length of study, nor broad-scope subjective data collected on longterm human effects that is available to us today.
Innovation Superclusters are engines of economic growth. Built around industries of the future, Superclusters can accelerate transformation and drive system-level innovation. The Canadian Cosmetic Cluster is an internationally recognized hub that participates in global trade initiatives and provides service to local and international cosmetic companies. Collaborating, developing, supporting with academia, capital and national policy, Canada can become a centre for global Superclusters.
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