CREATING A SHIFT IN BEAUTY - Focussing on Inner Beauty Rather than Outer Beauty
Healthful Beauty In Contrast To Fake Beauty
Studies have revealed that consumers are looking towards enhancing their personal inner beauty in contrast to their outer beauty. 79% of surveyed consumers stated that they bought products to make their skin look healthy, and 62% of consumers bought products because it made them feel better about themselves.
In comparison, only 14% said that appearing to look younger was the reason for purchasing beauty products, and only 18% were motivated by the desire to look more attractive.
True Beauty comes from inside anyway - we are glad to see it's becoming a trend!
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